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About Us is a small, family run business that was formed in 2002. A bit about what was behind our creation of FITBODY.

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​​​​​​​About Rick Lohre
​​​​​​​About Julie Lohre

Rick's Story - The Transformation: A Journey from Fat to Fit

​​​​​​​Twenty years ago, I found myself trapped in a body that weighed almost 300 pounds. I was at the lowest point of my life, chained to a desk job that only exacerbated my poor eating habits and sedentary lifestyle. It was during this time that a pivotal moment of clarity struck me like a bolt of lightning. My wife was expecting, and soon I would become a father. The realization hit me hard—how could I possibly be there for my child and support his mother when I was in such a dismal state? How could I keep up with a toddler, let alone guide him through his teenage years? Fear gripped me, for I knew that if I continued down this path, I might not even make it another 15 or 20 years.

In that moment, I made a solemn vow to myself. I swore to get in shape and be present in my son's life well into his high school years. It was a drastic turning point for me, as I had never before struggled with weight issues during my athletic days in high school. The infamous "Freshman 15" and subsequent weight gain in my corporate life had landed me in a rough spot both physically and mentally. With almost 300 pounds weighing me down, I knew I had a long and arduous journey ahead to reclaim my fitness and well-being. That's when Julie, my wife, joined me on this transformative journey. She too desired to be fit and prepared for her pregnancy, and together we embarked on a new lifestyle—one that would soon shape our professions and change lives.

I dedicated myself wholeheartedly to my fitness goals, shedding almost 100 pounds and surpassing the level of fitness I had achieved as a high school athlete. Astonishingly, I not only lost weight but also gained substantial muscle mass. Through relentless determination and embracing a more active lifestyle than ever before, I felt reborn—a new man in every sense of the word. This incredible transformation was not just physical; it permeated every aspect of my life, infusing me with confidence, strength, and a profound sense of purpose.

With this newfound lease on life, Julie and I decided to channel our passion for health and fitness into a business venture. FITBODY, our now well-established brand dedicated to empowering women to transform their bodies and minds, had already been making waves in the industry. However, inspired by my personal journey, I decided to transition fully into the fitness side of our business. I left behind my previous career to focus 100% on sharing my story, knowledge, and unique perspective on transforming from fat to fit through FITBODY coaching for men & our nutritional supplement store.

weight loss transformation men

Rick's Weight Loss Transformation (Part 1)

weight loss transformation men

During our journey towards fitness and entrepreneurship, Julie and I were fortunate to cross paths with Roger and Sandy, the brilliant minds behind Beverly International.  Their expertise and coaching played a pivotal role in our transformation and propelled us to new heights in the fitness world. Under their guidance, Julie achieved an extraordinary feat—competing in a fitness competition just five months after giving birth to our baby.  Witnessing her incredible results fueled our determination.

Meanwhile, my own coaching experience with Roger, Sandy, and their team opened my eyes to the intricacies of nutrition and its impact on fat loss and body composition. Through their guidance, I gained a profound understanding of macros, learning how to balance my intake to optimize fat loss while preserving muscle mass. They introduced me to the concept of tracking body fat, providing me with the tools and knowledge to monitor my progress accurately. This invaluable coaching experience not only transformed my physique but also deepened my understanding of the science behind achieving optimal fitness results.

As a testament to my own transformation, I bring a deep understanding and empathy to every client I work with. I've been where they are—struggling with weight, lacking confidence, and feeling trapped in a body that doesn't reflect their true potential. But through my own experience, I have discovered the power within us to rewrite our stories, to reclaim our health, and to sculpt our bodies into living testaments of resilience and determination.

What we learned then became the foundation of our FITBODY coaching philosophy. Choosing FITBODY means gaining access to the wisdom and experience of industry leaders who have shaped our approach. Join us to achieve remarkable transformations, regain confidence, and unlock your full potential.

What sets our business apart is not just the physical transformations we facilitate but also the leadership we bring to the fitness industry. Clients can have full faith in FITBODY because they are placing their trust in people who have walked the path before them and emerged victorious. I have not only transformed my own body but also my mindset, my lifestyle, and my professional focus. This comprehensive understanding of the journey allows me to guide clients through the challenges they may face, equipping them with the tools, knowledge, and unwavering support needed to achieve their own remarkable transformations.

FITBODY isn't just a fitness business; it's a catalyst for change, a mindset of a teacher who rallies around individuals seeking to break free from the limitations holding them back. With Beverly's proven supplement lineup, personalized coaching, and unwavering dedication, we have helped countless men and women rewrite their stories, realize their true potential, and embrace a healthier, more vibrant way of life.

If you're ready to embark on a transformative journey, if you want to shed the weight that weighs you down and become the best version of yourself, then reach out to us at FITBODY. With our knowledge born out of personal triumph and our unwavering commitment to your success, we promise to be by your side every step of the way, empowering you to reclaim your health, transform your body, and embrace a future of endless possibilities.

Rick, Julie & Tre Lohre

Julie's Story - Fitness Competitor, Entrepreneur, & Coach 

​​​​​​​Julie Lohre - Online Training for Women

Julie Lohre is a top female fitness trainer working exclusively online & virtually with an incredible background and experience base as an IFBB Fitness Pro, Certified Personal Trainer, Certified Nutrition Specialist, American Ninja Warrior Contestant and Fitness Magazine Cover Model / Contributor.

FITBODY Online Contest Prep for Women

With over 15 years of experience in the fitness industry, Julie is a leading authority on women’s health and fitness issues and regularly acts as a correspondent and writer. As an internationally recognized top female fitness trainer she has been featured in numerous fitness magazines worldwide including:

Women’s Health
Muscle & Fitness
Oxygen Magazine
FLEX magazine
Clean Eating Magazine
Muscle & Fitness Hers
Ironman Magazine
Fitbody News
No Nonsense Magazine
Fitness RX for Women

Online Fitness Trainer For Women

Julie Lohre began her career as a Research Engineer for Procter & Gamble working in Tampax & Always feminine brands.  Just 5 months after the birth of her son, she began her fitness career competing in her first fitness competition.  Within in 18 months, she went from new mother and first time competitor to winning the National Fitness Competition and becoming an IFBB Fitness & Figure Pro.  

Julie went on to have an incredible professional fitness career competing in over 25 Fitness Shows including the Olympia and the Arnold Classic.  After retiring from stage, Julie was invited to compete in NBC’s American Ninja Warrior and continues personally to be very active in all things fitness from weight training to triathlons to Crossfit to yoga.

As a pioneer in Online Personal Training and the top female fitness trainer in the nation, Julie first began working online with women in 2002 building on her background as a certified personal trainer and nutrition specialist.    With her positive, personal and motivational coaching style, Julie’s Success Stories are unmatched in the industry. Her ability to help women of all ages and experience levels become the healthiest, happiest versions of themselves has made Julie unique.

Julie is a leading expert in weight loss, dieting, supplementation for women and finding a healthy lifestyle balance for women that do it all!